The company is developing an internet video distribution and syndication system. From their “Backlot” introduction video on their blog page (www.ooyala.com/blog), it seems that Ooyala will have more distribution control and syndication functionality than YouTube without the price tag of Maven or Brightcove.
Monday, August 27, 2007
Changing the way we think about video? Intriguing.
Two ex-Googlers, Bismarck Lepe and Sean Knapp, created a start-up called Ooyala. According to their website (www.ooyala.com), “Ooyala is a technology-driven company dedicated to delivering an interactive, high-quality video experience” and just launched a content management systems and video ad serving tool called Ooyala Backlot.
Friday, August 24, 2007
Heros is an Interactive TV Emmy Finalist!
I have been a Heros fan since the debut episode and pride myself on noticing (not hearing about) the business card displaying the phone number for Primatech Paper (fans of the show will know what that is). I called the number, inspected the website, went down the rabbit hole and now, I am involved in a dialogue via email and SMS with some of the shows underground characters. Although the show took the typical summer break, it has kept me engaged with these characters, blogs, emails and texts. It is no surprise that the show has been nominated for an Interactive TV Emmy along with four other well designed programs.
The finalists for the Award for Outstanding Creative Achievement in Interactive Television Programming are:
- Heroes Interactive (NBC Universal)
- DirecTV Interactive Sports
- The
- The Fallen Alternative Reality Game (Xenophile Media & Double Twenty Productions)
- Big Brother Goes
The 2006-7 Emmy Awards for Outstanding Achievement in Interactive Television for creative achievement will be presented on Saturday, September 8 at the Shrine Auditorium in
HSN to debut shopping by TV remote
by Cory Bergman of Lost Remote
The Home Shopping Network is taking the wraps off a shop-by-remote system for digital TV subscribers. First, viewers must pre-register their credit card information. Then they can use the service by clicking on what they want to buy — no special cable box or remote control needed. And it takes just 30 seconds. Digital TV companies get a cut of the network’s sales. “We’ve been chomping at the bit” to offer the service, says John McDevitt, VP of HSN. (I can imagine, as this has the potential to dramatically increase impulse sales.) It’ll debut first in
Quick is Deadly: Nike Campaign Introduces New Zoom Shoe
Nike introduced the "Quick is Deadly" integrated marketing campaign for the Nike ZOOM footwear line on August 6, 2007 .
The Nike ZOOM footwear line, bearing the tag "quick is deadly" is designed for athletes who demand a lower and more responsive cushioning system for that quick feel, such as Football player LaDainian Tomlinson, basketball player Steve Nash, runner Lauren Fleshman and Olympic sprinters Asafa Powell and Sanya Richards.
The broadcast element of the campaign includes 30- and 60-second television spots, featuring Tomlinson in a game-like setting demonstrating the speed of game showcased by one of the world's greatest running backs. The television campaign features an interactive component (created by Wieden+Kennedy, R/GA and Ensequence) where viewers will be able to navigate through the commercial to learn more about the product, watch additional footage and become more involved in the campaign. This iTV ad will also allow viewers to experience the ad from Tomlinson's point of view, in which it actually puts the viewer in the commercial.
http://www.nike.com.
http://ensequence.com/press/press_releases/press08060701.php
DirecTV and YES offer interactive Yankee games
Stephen Warley July 27th, 2006
DirecTV has launched its latest sports-related interactive TV concept with the YES Network. Yankee fans can now check out players stats, scores, and a second camera angle with the push of a button on their remote as they watch the game. The service has been available during the last 5 games and with no promotion at all, already one third who had it available to them used it. DirecTV offers a similar application as part of its NFL Sunday Ticket and during its NCAA Tournament coverage.
http://www.lostremote.com/2006/07/27/directv-and-yes-offer-interactive-yankee-games/
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