Quick is Deadly: Nike Campaign Introduces New Zoom Shoe

Nike introduced the "Quick is Deadly" integrated marketing campaign for the Nike ZOOM footwear line on August 6, 2007 .

The Nike ZOOM footwear line, bearing the tag "quick is deadly" is designed for athletes who demand a lower and more responsive cushioning system for that quick feel, such as Football player LaDainian Tomlinson, basketball player Steve Nash, runner Lauren Fleshman and Olympic sprinters Asafa Powell and Sanya Richards.

The broadcast element of the campaign includes 30- and 60-second television spots, featuring Tomlinson in a game-like setting demonstrating the speed of game showcased by one of the world's greatest running backs. The television campaign features an interactive component (created by Wieden+Kennedy, R/GA and Ensequence) where viewers will be able to navigate through the commercial to learn more about the product, watch additional footage and become more involved in the campaign. This iTV ad will also allow viewers to experience the ad from Tomlinson's point of view, in which it actually puts the viewer in the commercial.

http://www.nike.com.
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